Starbucks Business With International Brand Recognition

Starbucks Corporation was started by three Seattle entrepreneurs in 1971 and their prime product was the selling of whole bean coffee. Today, Starbucks is the world s number one specialty coffee retailer with its presence worldwide and also sells whole bean coffees through a specialty sales group and supermarkets nationwide. Starbucks has another shared project partnership called Tazo Tea Corporation where a line of premium tea are manufactured and sold at their merchandised stores. The company offers an extensive variety of products like Frappuccino brunette drinks, Starbucks Double Shot with a line of super premium ice creams, Tazo’s line of innovative teas and music s compact discs that improve the Starbucks experience through†¦show more content†¦This is related to quality and cost as it leads to better quality working environment. Also, this prevents Starbucks from experiencing legal prosecution expenses from employees or visitors. It believes the workplace cultu re and safety practices compete favourably with others in the retail and food service industry. People Change: At Starbucks, it is not only a gourmet coffee that is being purchased; it is also a key element of making an experience. As the coffee shop’s success is reliant on gaining repeat customers, the perception of friendliness of service can be very important in creating the desire of the customer to return, it needs to be friendly but professional without being over familiar (Kotler and Keller, 2008). It is of the right quality, dependable, and sufficiently flexible in terms of the way that the service is delivered to multitask and achieve the goals. However, there is a need for balance here, as friendly service may take time and as such may impact on the service speed. Change Approach Resistance to Change: When management at Starbucks elevated existing administration and reporting structures, staff was initially left without direction. Reporting networks, processes and objectives were not clearly communicated causing a lot of ambiguity. Consequently several staff resigned as they felt distressed and confused about what wasShow MoreRelatedStarbucks : The Entry Of Starbucks923 Words   |  4 PagesThe entry of Starbucks in Australia began in July 2000. The Starbucks Australia is a wholly owned subsidiary as a joint venture between Markus Hofer and Starbucks Coffee International, subsequently licensed its local chain to the Withers Group, which operates 7-Eleven in Australia. Began selling espressos, frappuccino, and filtered coffee from its first store in Sydney’s Central Business District (CBD). The company was facing difficulties in the Australian cafà © market. However, the company aggressivelyRead MoreCoffee and Distinctive Competencies1668 Words   |  7 PagesStarbucks, t he ubiquitous coffee retailer earned high profit and is forecasted to grow. The resources and capabilities that have provided Starbuck distinctive competencies are its unique business model of making the store as a third place between home and work, its ability to own its own stores throughout the world, a strong brand name, decision making based on the ideas provided by employees, for which Starbuck started selling experience through selling ‘third place’, superior customer servicesRead MoreStarbucks Case Essay1233 Words   |  5 PagesTHE GLOBALIZATION OF STARBUCKS 1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this? The original idea for the Starbucks format came from the 1980 ´s when the company ´s director if marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience, the idea was to sell the company ´s own premium roasted coffee and freshly brewed espresso-style coffee beverages, along with a varietyRead MoreHow Would You Classify the Starbucks Product Using the Marketing Consideration for a Consumer Product? What Individual Product Decision Has Starbucks Made?973 Words   |  4 PagesQUESTION 2 How would you classify the Starbucks product using the marketing consideration for a consumer product? What individual product decision has Starbucks made? A product represents the heart of an organization s marketing program. Without a product, there were no price, design, target market, marketing mix, promotion strategy etc. simply, there were no business. Starbucks  products can be defined as Convenience Products because there are relatively inexpensive and limited shoppingRead MoreStarbucks Case Summary and Answers1132 Words   |  5 PagesCase Questions: 1. What is Starbucks’ strategy? Is there good fit among its capabilities? Starbucks has established itself as a seller of specialty coffee through its stores and has targeted office goers and certain families, who visit Starbucks to either relax, read, chat, or socialize. To achieve its long term goal of becoming the most recognized and most respected brand of coffee in the world, it has recently expanded its operations to include bottled coffee and is also looking at presenceRead MoreStarbucks : A Global Consumer Brand1470 Words   |  6 Pagesinto Starbucks for their java shot, but it is more than the overpriced coffee that brings people in day after day to their Starbucks stores across the world. Starbucks offers a setting and an environment created by the friendly and helpful staff. They are always around to provide excellent customer service. Managers at Starbucks put tremendous attention into hiring good â€Å"people people.† Their hiring and training process is designed to provide a customer-centric experience. People buy Starbucks forRead M oreBusiness Risks And Inherent Risks1512 Words   |  7 PagesBusiness Risks and Inherent Risks Starbucks’ success depends significantly on the value of their brands and failure to preserve their value, either through their actions or those of their business partners, could have a negative impact on their financial results. Brand value is based in part on consumer perceptions on a variety of subjective qualities. Business incidents, whether one-time or recurring and whether originating from Starbucks or their business partners, that weaken consumer trust, suchRead MoreStarbucks 1996 Case Study Essay1194 Words   |  5 PagesStarbucks 1996 Case Background: By 1996, Howard Schultz, Chairman and CEO of Starbucks Corporation had firmly established a leadership position in the specialty coffee industry. By the end of fiscal 1996 Starbucks employed more than 20,000 people and encompassed over 1,000 retail locations in 32 markets throughout North America as well as two new stores in Tokyo, Japan. With such rapid growth and an ongoing evaluation of new opportunities within domestic and international retail marketsRead MoreStarbuck’s Strategy and Internal Initiatives to Return to Profitable Growth1299 Words   |  6 PagesBowker, opened Starbucks Coffee, Team, and Spice in Seattle, Washington. They were inspired by the success of Peet’s Coffee and Tea in Berkeley, California. However, they focused on selling high-quality whole beans and coffee products, making the store was consistently profitable. By 1980, Starbucks had four locations in the Seattle area. In 1981, Howard Schultz, vice president and general manager of U.S. operations for a Swedish maker of coffee and kitchen equipment, visited Starbucks and was immediatelyRead MoreSwot / Tows Starbucks1183 Words   |  5 PagesStrengths • Global presence Starbucks has a widespread global presence. The company operates about 13,168 retail store locations. The company s widespread presence provides it with widespread brand recognition and a strong customer base. • A disciplined innovator Starbucks is a disciplined innovator. The company effectively manages its innovation time line generating consistency in same store sales. Starbucks ability to roll out new products relatively quickly is a considerable competitive

Essay about Corruption in Politics - 2511 Words

When it comes to corruption in politics, no one is immune. Both parties have had their share. Not too long ago three members of Congress who are Republican were indicted due to political and financial scandals (Wallis, 2012). Two are currently under investigation and one is in prison (Wallis, 2012). Part of the problem in these corruption scandals involves the ability of interest groups to determine policy as well as pork barrel spending (Wallis, 2012). While corruption takes place at all levels of government, it has been particularly noticeable in the U.S. Congress. In the United States, there are two Senators elected from each state and numerous Congressmen who comprise the United States Congress. Of those elected, there have been†¦show more content†¦Those in Nevada thought they might influence him since he was in a position of high authority (Solomon, 2011). In this situation, one has to wonder about the seriousness of the corruption. The article goes on to report: He defended the gifts, saying they would never influence his position on the bill and was simply trying to learn how his legislation might affect an important home state industry (Solomon, 2011). Is he correct? Is he allowed to accept gifts if in fact they do not influence his decisions? The general rule is as follows: Senate ethics rules generally allow lawmakers to accept gifts from federal, state or local governments, but specifically warn against taking such gifts—particularly on multiple occasions—when they might be connected to efforts to influence official actions (Solomon, 2011). While perhaps the Senator was within the law in accepting the gifts, certainly it has the appearance of impropriety. In the manual, examples are provided as to what is not acceptable, such as a time when an Oregon lawmaker took gifts for personal use from the president of the South Carolina State University (Solomon, 2011). The school was trying to exert its influence (Solomon, 2011). Wha t do the experts say? The article goes on to explain: Several ethics experts said Reid should have paid for the tickets, which were close to the ring and worth between several hundred and several thousand dollars each, to avoid the appearance he wasShow MoreRelatedThe Corruption Of Politics And Politics1715 Words   |  7 Pagesinstitutions, corruption can take place (Lederman, Loayza and Soares, 2001, p. 1-2). Canada prides itself as one of the top countries with the least perceived level of public corruption (Transparency National, 2015; Atkinson, 2011, p. 448). Even with Canada’s good reputation, political corruption still continues to plague the system and takes the form of misuse in election finance and lobbying of interest groups (Atkinson and Mancuso, 1985, p. 462; Atkinson, 2011, p. 448). The definition of corruption helpsRead MorePolitics Is Fueled By Corruption1511 Words   |  7 PagesPolitics is fueled by corruption. It causes government involved citizens to over use their power into manipulating others to achieve what they want. In All the King’s Men, written by Robert Pen Warren, Warren distributes politics to show how Willie Stark transformed. His character gradually deteriorates as a person throughout the political novel leading up to his death. Warren writes to exemplify politics and how it ruined lives of well-rounded people. Warren demonstrates the role of politics asRead MoreEssay on The Olympics: Politics, Scandal, and Corruption3790 Words   |  16 Pages ABSTRACT: The purity of the Olympics has been smeared by scandal, corruption, boycotts, political disputes and even acts of terrorism. Sadly, politics have taken control of the Olympics and turned it into a political and money-making extravaganza. Olympic boycotts became a way for countries to protest each other. Hitler tried to use the Games to prove his belief of racial superiority. Wars interfered with the Olympics. Bloodshed even covered the Olympics, in the 1972 Munich Games where terroristsRead MoreEssay on The Role of Youth in Politics1291 Words   |  6 Pagesin politics. The famous writer Srirangam Srinivas wrote, â€Å"Our country is not in the hands of lazy and corrupted old politicians, this country is ours i.e. youth†. Young people between the ages 18 to 25 are the future of this country and its political system. The young people of America have a responsibility to be involved with politics and with their civic duties. The youth in America must be involved in po litics to ensure that America stays a country of freedom, and to combat the corruption in politicsRead MorePolitics, Realism, Liberalism And Liberty1507 Words   |  7 PagesStudying Politics challenges thoughts on existing theories and helps to develop the understanding of political concepts that are often deemed to be effective or ineffective. This essay will refer to some concepts and theories such as Political Corruption, Realism, Liberalism and Liberty. It will explore the kind of things academics generally try to find out through studying politics to explore these topics and what they should possibly be looking for instead when studying politics. Political CorruptionRead MorePolitical Corruption Has A Lasting Impression On New York City1319 Words   |  6 PagesPolitical corruption has had a lasting impression on New York City and the empire state all together. It is an attribute to the history and development of the city because it has been an influence on the social, economic and political spheres that are at the heart of society in New York. To develop an understanding of how political corruption shaped New York City and how it has contributed to the city’s growth is essential to under the history of the city. It is important also to understand how peopleRead MorePolitical Ignorance And Its Impact On Politics939 Words   |  4 Pagesmyself, have been found guilty of this very thing. Although, there is really no excuse since this generation is beaming with social networks and media outlets, which naturally spread information rapidly. Political ignorance and the lack of interest in politics can be concerning but if a person in a governmental position is estranged to governmental policy, that is when we have a huge problem. For example, one does not simply become a Senator these days through good intention and high esteem. Although,Read MoreThe Democracy Of The United States Government1246 Words   |  5 Pagesof voting is available, why is the voter turnout so low? Many other countries have a much larger vote turnout than the United States. The reason for this varies; some major points would be the Demographics, voting laws, and political favoritism/corruption that affect the voter turnout. When the people vote for a public figure they expect them to succumb to the will of the people, and not big business. This led to a lack of trust on the United States government. The United States by far is oneRead MoreIs Corruption A World Issue?1397 Words   |  6 Pagesmuch of that information as possible to be able to share with the class as well as make an informed monologue about said topic. My topic of choice is corruption. â€Å"A world Issue can be defined as a situation or problem that occurs on a global scale that has long lasting impacts and requires a complex solution† (World Issues class 2015-2016). Corruption definitely occurs on a global scale. Not all of these instances involve major cases where corporate officials dressed in suits sit around a table andRead MorePlato s Republic : A Political Leader Is The Greatest Way Have A Successful Political Rule997 Words   |  4 Pagessociety, his argument is rather convincing. Plato compares the craft of politics to the craft of medicine in book one. When someone is ill, they go to a doctor, not a baker for example. Plato argues that politics is much the same in that someone who is able to s uccessfully run a government must have studied politics and fit the role of a philosopher king. When the ruler or rulers of a society do not meet this requirement, corruption is bound to occur. Plato states that â€Å"excessive action in one direction

IO Essay Research Paper THE ISOUGHT PROBLEMWhat free essay sample

I-O Essay, Research Paper THE IS-OUGHT PROBLEMWhat is the Is-Ought job? It is normally stated as the job ofwhether it is possible to deduce normative statements from descriptivestatements ; but to province the job at its most general degree, it isthe job of whether ANY moral statement can be literally true, andhence potentially cognizable. It is the job of whether there existany moral FACTS in precisely the same sense as there exist chemical facts, historical facts, or mathematical facts. Since libertarianism is a normative political theory, it is merely naturalto expect that great libertarian minds would cope with theIs-Ought job ; after all, if there are no moral facts to be known, so any normative theory would be senseless. It would be akinto a theory about unicorns. Of class even if the Is-Ought job weresolved, it would barely set up any peculiar moral philosophy ; work outing the Is-Ought job is a necessary status forlibertarian moral theory to be established, non a sufficient status. Interestingly, libertarian political philosophers have spent even moretime on the Is-Ought job than you would anticipate. Rand, among others, popularized the job. She surely stirred my initial involvement inthe inquiry, but I found her reply to be rather unsatisfactory. After several old ages of believing about the job, I now think that Ihave a really promising solution which I will soon expound.Now it is really widely believed that there are merely two beginnings ofknowledge: observation and deductive logical thinking. This is possibly one ofthe few premises shared by philosophers every bit diverse as Rand and Hume, though of course they put different spins on it. Now it is non excessively hardto show that IF these are the lone two beginnings of cognition, so moralknowledge is impossible. ( Of class, merely because we are totallyignorant about something, we could non deduce that the thing did notexist ; but, as with star divination, if a field is shown to hold no validmethods, so t he cogency of the field itself falls into inquiry. ) So why can # 8217 ; t observation output moral cognition? Simply put, no matterhow long you look at something, listen to it, smell it, gustatory sensation it, ortouch it, no moral decisions arise. That seems reasonably obvious, but ithas wide-reaching branchings. For suppose that we try to warrant amoral decision with deductive logical thinking. The job here is thatdeductive concluding simply shows that IF the premises are true, THEN theconclusions are true, WITHOUT ESTABLISHING WHETHER OR NOT THE PREMISESARE TRUE.Therefore, for a deductive statement to give a trueconclusion, we must cognize that the premises are true, and must thereforehave some non-deductive agencies of cognizing this if we are to avoid aninfinite reasoning backward. Normally, this is no job, since we can useobservation to set up the truth of the premises. But as we noted atthe beginning, moral decisions can # 8217 ; t be reached by observation. But couldn # 8217 ; t premises verified through observation coupled withdeductive concluding output a moral decision? I answer that they couldnot. As a general regulation, a deductive statement can merely make aconclusion within the basic capable affair of the premises. You can # 8217 ; tstart with a premiss about geometry and broad up with a decision abouthistory ; nor can you take an historical premiss and give a geometricalconclusion. Deductive logical thinking may give new and interesting consequences, but non about a wholly distinguishable field of survey than that of yourinitial premises. So we seem to be in a quandary ; neither observation nor deductivereasoning can give moral cognition. Fortunately, the quandary isself-created by the initial premiss. If we take the premiss earnestly, we will detect that many NON-moral points are cognition besides fall intoquestion. Take, for three illustrations, the undermentioned propositions:1. Every consequence has a cause ; the same cause ever produ ces the sameeffect. 2. The statement ad hominem is a false belief. 3. 2+2=4Notice: all three are non-moral ; and none of them could be known merelythrough observation or deductive logical thinking. We certainly do non observeevery consequence and every cause, so conclude that they ever come inpairs. But neither do we infer the jurisprudence of cause-and-effect fromanother, more basic premiss. So excessively with the logical rule that theargument ad hominem is a false belief ; it is non that we learn it by carefully gazing at it ; but neither is it the merchandise of a deductiveargument. Or to take the final case, we don’t learn tha 2 and 2 mustalways make four by observing groupings of 2’s (though doing so mightsurely help us grasp the principle), nor by deducing it from anythingelse. But if we don’t learn any of these propositions by observation ordeductive reasoning, how do we learn them? I answer that the previousaccount of knowledge makes a critical sin of omission: it assumes thatdeductive, indirect use of reason is the entire faculty. I say thatthere is also DIRECT reason, which we may also call intellect orintuition. We use our direct reason when we simply turn our intellectsto a proposition and think about it as honestly and critically as wecan; and coupled with sufficient intelligence, SOMETIMES we canimmediately see the proposition under consideration is true or false. Thus, to validate the law of cause and effect, I turn my intellect tothe proposition and think about it to the best of my ability; andeventually its truth becomes evident. So too wi th the fallacy adhominem: I think about the fallacy, turning my intellect directly uponthe issue, and see that it is false. The same goes for 2+2=4. To sumup, the problem with the theory that all knowledge comes from eitherobservation or deductive reasoning is that it ignores the more basicfaculty of direct reason; and the best argument for this faculty ofdirect reason, besides the introspective one, is that unless we allowfor a faculty of direct reason, almost everything that we call knowledgeturns out to be unjustified. I’d call that a reductio ad absurdum if Iever saw one.Now how does this help solve the problem of moral knowledge? I claimthat SOME moral propositions are learned by means of direct reason. That is, we simply think about the propositions, turning our intellectsto them as honestly and critically as we can, and then sometimes weimmediately grasp their truth. For example: Consider the proposition†Murder is wrong.† Turn your intellect to it as honest ly and criticallyas you are able. I claim that when I carry out this thought experiment,the wrongness of murder becomes evident to me. So too with other simplemoral propositions. When I wonder whether racism is wrong, or whetherHitler was a bad man, when I apply my direct reason to the problem, theanswer is all too clear. Now of course, it needn’t be the case that ALLmoral knowledge is direct. In fact, I could only learn that Hitler was a badman by the cooperative use of all of my faculties:1. Murder is wrong. (Premise supplied by direct reason.)2. Hitler was responsible for many murders. (Premise supplied byobservation of incriminating evidence, testimony, etc.)3. Someone who deliberately commits many wrong acts is a bad person. (Direct reason.)4. Therefore, Hitler was a bad man. (Deductive reason)The point is that for the argument to even get of the ground, directreason was necessary. It might be that direct reason supplies only atiny number of valid moral principles, from which valid conclusions mustbe deduced. My opinion is that the use of direct reason is morefrequent, but that is not the critical part of the theory. The criticalpart is the admission that we SOMETIMES use the faculty of direct reasonto come to know a moral proposition as literally true. –Now as I said at the outset, this theory is consistent with anysubstantive moral views. Nevertheless, it is peculiarly consonant withlibertarian moral theory. Why? Well, it is a common observation amonglibertarians that everyone follows libertarian principles in his or herprivate life; it is only where government is concerned that they grant amoral sanction to the initiation of force. And if you asked youraverage person why it was wrong to commit murders, or rob, or defraudothers, one popular answer would be: â€Å"That’s just common sense.† Indeedit is; the principle of non-initiation of force is just common sense;which is to say, that even the simplest mind, if ithonestly and critically turns itself to theproposition that it is wrong to use violence against peaceful persons, orrob them of what they have produced, can immediately grasp its truth. All that would then be required to establish libertarian moral theorywould be to couple this everyday insight of direct reason with thepremise, derived from observation, that governments habitually violatethe non-initiation of force principle, and then use deductive reason todraw the final inference that most, if not all, of what government doesis wrong and must be stopped at once.

Can we critically analyse Ian McEwans Atonement using psychoanalytic criticism Essay Example

Can we critically analyse Ian McEwans Atonement using psychoanalytic criticism Paper Atonement is a post-modern novel, that centres around the protagonist, Briony and her search for forgiveness from her sister Cecelia and a family friend Robbie, the word atonement, meaning the action of making amends for a wrong or injury1. Briony is a thirteen year old, middle class girl whom is an aspiring writer, and at the start of the novel is conducting a play known as The Trials of Arabella. We see throughout the novel Briony is no ordinary 13 year old girl as her imagination is full of stories that can distort her image of reality; this is why the method of psychoanalysis may be applied. Psychoanalysis is a form of therapy which aims to cure mental disorders by investigating the interaction between the conscious and the unconscious elements of the mind2. The novel explores the relationship between the conscious events that happen, and the different subconscious views the characters have on these events all though the creative act of story-telling. The novel begins with the focus on Briony and her eagerness to get her play, The Trials of Arabella, finished for when her brother, Leon, returns home. This play shows Brionys immaturity even through her intelligent wording, it still encapsulates a heroine being rescued by a prince, and thus we can see her understanding of love and relationships has not yet developed. The audience, then through the omniscient narrator recall on an event that happens between Brionys sister Cecelia and the cleaning ladys son Robbie, at first from Cecelias point of view and then Brionys. From Cecelias point of view we are told how Cecelia does not think much of Robbie as it bothered her that they were awkward when they talked3. We will write a custom essay sample on Can we critically analyse Ian McEwans Atonement using psychoanalytic criticism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Can we critically analyse Ian McEwans Atonement using psychoanalytic criticism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Can we critically analyse Ian McEwans Atonement using psychoanalytic criticism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We then encounter how Cecelia wonders outside to fill a vase of flowers with water from the fountain, where she finds Robbie doing the gardening, the pair of them passes awkward conversation then Robbie begins to help Cecelia fill her vase, to which she resists and this results in her dropping the vase into the fountain. They both stare for a moment then Cecelia starts to strip to her underwear and dives into the fountain to retrieve the vase, once retrieved she storms back into the house. The second view of this scene is from Brionys point of view in which she watches out of the window Robbie and Cecelia conversing, she imagines that he is proposing to her, however she is startled when Cecelia starts to quickly undress and jumps into the fountain and then rushes off back in tot he house. She reflects wondering what sort of hold Robbie has over Cecelia and how Robbie should have rescued her from drowning before he proposes to her. Here is were Brionys subconscious comes into view, this is as Freud explains part of the mind beyond consciousness which nevertheless has a strong influence upon our actions or thoughts4 , here Briony thinks of the scene as a fairytale in which the heroine is to be rescued, this is based on her own upbringing as her parents never really spoke of their relationship as her father worked away a lot, therefore her only understanding of relationships were the ones she read of in books. This may be also understood in Freuds repression, forgetting or ignoring of unresolved conflicts, unadmitted desires or traumatic past events so that they are forced out of the conscious awareness and into the realm of the unconscious5 again due to her own parents relationship crisis Brionys subconscious maybe bringing up imaginations of what constitutes a good marriage. Furthermore this scene she witnesses seems to be a turn in her life as she now realizes what power one could have over the other, and how easy it was to get everything wrong, completely wrong6, as Hidalgo suggests a young girl who cannot understand the world of adults7, this then results in her terminating her play of the Trials of Arabella, instead she decides to work on a novel of what she had just witnessed instead. This fountain scene can also been seen as a key moment for the relationship between Robbie and Cecelia. Never before had Cecelia stripped off in front Robbie and he notes this and remembers every part of her body, a drop of water on her upper arm an embroided flower, a simple daisy, sewn between the cups of her bra. Her breasts wide apart and small.. 8 he starts to realize he has feelings for Cecelia although he knows this maybe farfetched as she is from a middle class and he a lower class, he still believes they could be together Freuds theory of displacement could be applied here. Displacement is one person or event is replace by another which is in some way linked or associated with it, perhaps because of a similar sounding word or by some form of symbolic substitution9. We are told that in his bedroom Robbie has various photographs ; the cast of Twelfth Night on the college lawn, himself as Malvolio10 Malvolio is known in the play as deluded to think he can have a chance with his employer Olivia, Robbie could have displaced this play to his own situation. The use of the fountain could be describe by Freud in terms of association in which an object can be associated with certain feelings11, so in this case the fountain symbolizing the love between Cecelia and Robbie. The use of an Italianate fountain as the site for an apparently trivial moment in the lovers story may contain an allusion to the Italian fountain in Evelyn Waughs Brideshead Revisited. If this is so, it would be another ironic reversal because the country house that gives title to Waughs novel is the ideological, aesthetic, and emotional center of the novel12. Also 13He is also quick to note What might Freud say? How about : she hid the unconscious desire to expose herself to him behind a show of temper14, this invites the reader to start top think of the novel in a Freudian way, are the actions we read about what they seem? Or are they all making up part of the subconscious that is delivered through unintentional actions? The rest of this chapter goes on to give more evidence to support these questions. We go on to read how Robbie wants to send Cecelia a note in which to apologize for breaking the vase, he writes this out in long hand but also he ends up typing a note saying, In my dreams I kiss your cunt, your sweet wet cunt. In my thoughts I make love to you all day long15, he accidently gives the sordid note to Briony to give to Cecelia. The writing of the sordid note can be first seen by Freud as a Freudian slip16 this is where repressed material in the unconscious finds an outlet through such everyday phenomena as slips of the tongue, slips of the pen, or unintended actions, therefore his desires for Celia subconsciously made him write the note without even thinking about what he was writing and secondly he had subconsciously given the sordid note as his subconscious was till focusing on the objects he was observing in his room mainly the Grays Anatomy, Splanchnology section, page 1546, the vagina17. herefore causing his subconscious again to take over his actions. The content of the sordid note can also conjure up psychoanalysis development in the form of the language used. Lancan looks to language to analyse the subconscious in which he states, how could a psychoanalyst of today not realise that his realm of truth is in fact the word18 and that language is a matter of contrast between words and other words there is a barrier between signifier (the word) and the signified (the referent)19. When looking at the word cunt which Robbie uses in his letter to Cecelia, the signified that Robbie intends it to be is the vagina of a woman, however when Cecelia reads the word, she believes it signifies the unnoticed love between her and Robbie a simple phrase chased around in Cecelias thoughts, of course of course how has she not seen it? 20. Briony reads this word to mean that Robbie is a maniac, A maniac. The word had refinement and the weight of medical diagnoses. This showing how each of the characters subconscious has effected the meaning of the term cunt, through Robbies desire of Cecelia, and Celias realization of love, to Brionys analysis that he is mentally ill for using the word. It is then this word that inevitably changes all their lives forever, as now Briony thinks that Robbie is a maniac and threat to the women in her family she then falsely accuse Robbie of raping her cousin Lola when the twins go missing, she believes she is protecting Cecelia from him therefore her lie is buried in her subconscious. Freud sees this irrational decision due to the Oedipus complex eproducing the competition between siblings21 The reason for her distorted view over the figure she though was Robbie who raped Loa may have been bcause she has feeling herself for Robbie and therefore does not want Ceceila to be with him. This can further be supported by the scene where she tests if Robbie loves her by saving her from drowning, Do you know why I wanted you to save me? Because I love you22. Brionys dream in which she is flying could bring with it sexual connotations of desire as Freud maintains in his dreamwork theory that dreaming of flying represents sexual release, or expansion of your awareness23. Towards the end of the novel we realize how it is Briony who has wrote this whole story out of guilt and repentance. Instead of her leading a life at Cambridge, in which she was intended she follows the footsteps of her sister and becomes a nurse. Freud could interpret this as sublimation, which is the transforming of an unacceptable impulse, whether it be sex, anger, fear, or whatever, into a socially acceptable, even productive form in this case Brionys feeling of regret subconsciously lead her to becoming a nurse. Here she helps out a French soldier who has been wounded and it is here she learned a simple, obvious thing she had always known, and everyone knew: that a person is, among all else, a material thing, easily torn, not easily mended24 realizing that when she was younger she was brought up on a diet of imaginative literature, she was too young to understand the dangers that can ensue from modeling ones conduct on such an artificial world25. Briony now realizes everything she did in the past she looked on with what Freud calls projection negative aspects of ourselves are not recognized as ourselves, at the time she sent Robbie to jail she did not realize she did it out of sub conscious feelings jealousy and spite of her sister, she was determined the figure she saw was Robbie, therefore attempting to use fiction to correct the errors that fiction caused her to commit.

Chip & PIN essays

Chip & PIN essays Fraud cost the UK Government 402 Million last year alone Traditionally when you pay for an item over the counter in any shop throughout the UK, using a credit or debit card, a receipt is printed for you to sign, to verify payment and for the cashier to verify that the card belongs to you by comparing the signature on the back of the card, to the receipt you signed. But recently credit card fraud has been on the increase as criminals are cloning stealing the cards and learning to forge the signature that appears on the card. This is happening more than ever before. Goods can be purchased with the swipe of a card, and a signature on a piece of paper, the cashier has the difficult task to determine whether the signature has been forged or not. This is quite a difficult task because it can be very hard to tell. Card issuers being more aware of this, have launched cards with a 3 digit security code, which is totally unique to the card, and is located on the back of the card (see fig 1.0), which is needed when using the card on-line, this has h elped towards cloning the cards, but if the criminal has stolen the card, this is useless. Now with the introduction of the new Chip cards, customers verify payment by typing in a 4 digit PIN code into a small keypad (see fig 2.0) much like you do at a cash-machine. The cashier verifies the owner of the card by the entry of a correct PIN. So if the card has been stolen, it is near impossible for the criminal to use the card, because they cannot forge the PIN, if a PIN is entered wrong 3 times the card is locked for use and the bank must be contacted. It is also much easier for the card holder to do something if they suspect they have been watched or someone knows their PIN. Previously if someone has cloned the card and the signature is the only form of identity verification, then the card had to be stopped, and a replacement sent out. Assuming the card hasnt been stolen, ...

Verbing - The Process of Turning Nouns Into Verbs

Verbing - The Process of Turning Nouns Into Verbs In a single work day, we might head a task force, eye an opportunity, nose around for good ideas, mouth a greeting, elbow an opponent, strong-arm a colleague, shoulder the blame, stomach a loss, and finally, perhaps,  hand in our resignation. What were doing with all those body parts is called verbingusing nouns (or occasionally other parts of speech) as verbs. Verbing is a time-honored way of coining new words out of old ones, the etymological process of conversion (or functional shifting). Sometimes its also a kind of wordplay (anthimeria), as in Shakespeares King Richard the Second when the Duke of York says, Grace me no grace, and uncle me no uncles. Does Verbing Weird Language? Calvin and Hobbes once discussed verbing in Bill Wattersons great comic strip: Calvin: I like to verb words.​Hobbes: What?Calvin: I take nouns and adjectives and use them as verbs. Remember when access was a thing? Now its something you do. It got verbed. . . . Verbing weirds language.Hobbes: Maybe we can eventually make language a complete impediment to understanding. Echoing Hobbes, countless language mavens have decried the practice of verbinga filthy habit according to an editorial in Britains Guardian newspaper 20 years ago: Let us now resolve to bury . . . a practice which, in the closing months of the year, seemed increasingly to be defacing the English language: the pressing of decent defenceless nouns, which have gone about their business for centuries without giving the mildest offence or provocation, into service as verbs, sometimes in their original form but quite often after a process of horrible mutilation. Evidence of mutilated neologisms at that time included gift, diary, fax, fixture, message, example, and a doughnut   all functioning as verbs. Even the affable Richard Lederer has expressed impatience (or was he impatiented?) with verbing: We ought to accept new words that add color or vigor, but lets short-shrift the ones that dont. Wed like to guilt some writers and speakers into the habit of using words better instead of creating mutants the language doesnt need.(Richard Lederer and Richard Downs, The Write Way: The S.P.E.L.L. Guide to Real-Life Writing. Simon and Schuster, 1995) Love em or loathe em, a number of nouns have recently verbed their way into our conversations and dictionaries, including to contact, to impact, to access, to party, to author, to transition, to privilege, and to workshop. Verbing Makes English English New forms of wordsas well as new uses for old wordstake some getting used to. But the truth is, if those forms and uses stick around for awhile, we do get used to them. Psychologist Steven Pinker estimates that up to a fifth of English verbs are derived from nounsincluding such ancient verbs as rain, snow, and thunder along with more recent converts like oil, pressure, referee, bottle, debut, audition, highlight, diagnose, critique, email, and mastermind. In fact, Pinker reminds us, easy conversion of nouns to verbs has been part of English grammar for centuries; it is one of the processes that make English English (The Language Instinct, 1994). For your amusement or annoyance, lets close (a 13th-century verb that became a noun a century later) with a few contemporary specimens of verbing: When the smart guys started this business of securitizing things that didnt even exist in the first place, who was running the firms they worked for?(quoted by Calvin Trillin in Wall Street Smarts. The New York Times, October 13, 2009)We talked about the project. We dialoguedpassionately yet civillyremembering our earlier discussions about the need for all of us to practice active listening, agree to disagree, . . . using I think and I feel statements, solicit others opinions, and practice the Platinum Rule of treating others how they want to be treated. We dialogued and dialogued.(Christine M. Cress et al., Learning Through Serving: A Student Guidebook for Service-Learning Across the Disciplines. Stylus Publishing, 2005)It takes a certain kind of teacher to turn a teenage student who regularly truanted PE lessons into a county athlete in a matter of months.(Liz Ford, New Teachers and Old, Excelling All Round. The Guardian, July 3, 2007)For sports lovers, you can try to get a bat or a golf club personally signatured by one of their favorite sportspersons, which is bound to be a real treat.(Exotic Christmas Gift Ideas at the website Christmas Gifts Guide, 2009) An amateur baseball powerhouse, Cuba joined the tournament in 1939 and immediately beat Nicaragua for the title. Since then, it has won 25 titles in 37 tournaments and has medaled 29 times.(Benjamin Hoffman, U.S. in Contention at 2009 Baseball World Cup. The New York Times, September 19, 2009) In 10 or 20 years well revisit these upstart verbs to see how many have gained full admittance to the language.

Website Critique of Novotel Hotel Essay Example | Topics and Well Written Essays - 3000 words

Website Critique of Novotel Hotel - Essay Example Novotel conducts business in both Brick & Mortar and Click & Mortar modes. Novotel has got offices and a chain of luxurious hotels in major cities all over the world. They provide residential and event arrangement services as well as consultancy for travelling and tourism ventures. Novotel can be approached by conventional means i.e.any one can walk into the office and acquire their services or hire their expertise, such a setup is referred to as Brick & Mortar. Companies and business that do business online as well as by conventional means are referred to as Click & Mortar. Click and Mortar is quite different from pure Click setups yet it is possible to get mixed up between the two. How ever the basic difference is that pure click setups only offer their services online where as Click & Mortar setups do business both online as well as the old fashioned face to face way. Novotel tries to attract individual tourists to use their services in the long run and facilitates its customers in great deal. Novotel offers several packages for summer tours, family packages which are all aimed at locating travelers and tourists round the world in specific seasons. The company wants to retain its customers in the long run and offers several products like loyalty card which provides several facilitations to the customers. Here the web portal acts like a Business to Customer portal i.e. B2C. Novotel intends to attract corporations for establishing their corporate business model. Novotel accomplishes this by offering to organize their business meetings, dinners/lunches, meetings, seminars, conferences and other events at their prime locations. With all these services Novotel secures clients in the corporate sector who need arrangements for their new product launching ceremonies at their premises. Novotel also offers special rates to the corporate delegates, business tour plans and wants to establish long term business relationships with the corporate

Human Resource Management Essay Example | Topics and Well Written Essays - 2000 words - 9

Human Resource Management - Essay Example The SWOT analysis is used as a tool to identify strengths, weaknesses, opportunities and threats in the human resource management practices of the companies. Among the weaknesses of Fifers Bakery is that recruitment is undertaken by the plant managers themselves. There is no formal induction program for new hires. Supervisors and employees view job expectations differently. The weaknesses of Fifers Bakery in human resource management are anchored upon the absence of a human resource department. This article is a comparative analysis of the human resource management practice of two South African companies – Fifers Bakery and McCain Foods SA (Pty) Ltd. The two companies are leaders in the food processing industry. Fifers Bakery was established by Eddie Hind in 1992. It is now owned by Foodcorp Proprietary Limited after its purchase of First Lifestyle. The companys production facilities are extensive with a variety of equipment and 6000 square meters of factory space provides ample capacity for the production of more than 180 product lines, particularly specialized breads, cakes and â€Å"artisan† baked products. McCain Foods SA (Pty) Ltd began operations in South Africa in 2000. The company has approximately 1,150 employees nationwide and has its headquarters in Bedfordview, Johannesburg, South Africa. It has four production facilities in South Africa. It is part of McCain Foods Limited which is based in Florenceville, New Brunswick, Canada. It is the world’s largest producer of French fries and other oven-ready frozen foods. Human resource management is a management function directed at the provision and deployment of a business enterprise’s human resource needs. It falls within the domain of staffing the enterprise. Guest’s normative model is to be used in comparing the personnel management practices of Fifers Bakery and McCain Foods SA (Pty) Ltd.

Gallaudet University Essay Example for Free

Gallaudet University Essay Gallaudet is a premier and the only university dedicated to educating and broadening the career choices of deaf, hard-of-hearing and a minority of hearing students as well. Duly accredited, it currently offers 40 Bachelor of Arts or Science degrees in its undergraduate program as well as certificates, masteral, specialist and doctoral degrees in its graduate program (Gallaudet, 2008). Gallaudet’s strong commitment to the education of the deaf is also evident in its accomplishment of high-quality research on various aspects of the lives of deaf people. It also maintains the Laurent Clerc National Deaf Education Center catering to deaf and hard-of-hearing children. It is through this center that the university fulfills its federal mandate to pioneer the development, implementation and dissemination of educational strategies for the deaf (Gallaudet, 2008). Gallaudet began as the Columbia Institution for the Instruction of the Deaf, Dumb and Blind, incorporated by Congress in 1857 (Gallaudet, 2008). The original school building was situated on two acres of land in Northeastern Washington, D. C. which was donated by the businessman Amos Kendall the year before. The first set of students was composed of six blind and twelve deaf individuals. The first school superintendent, and later president of the corporation, was Edward Miner Gallaudet whose father, Thomas Hopkins Gallaudet, founded the first institution for the deaf in the country (Gallaudet, 2008). In 1864, Congress permitted the school to grant college degrees through a law enacted by President Abraham Lincoln and the first commencement happened in June, 1869 where three young men received their diplomas signed by President Ulysses S. Grant (Berke, 2007). Up to the present, the incumbent U. S. President signs the diplomas of Gallaudet graduates. From then on up to the 1950’s, the college underwent many developments as enrollment steadily rose which necessitated the expansion of its physical structure as well as enhancement of the capacity of its faculty and other personnel. Through another act of Congress, the college was renamed Gallaudet College in 1954, in honor of Thomas Hopkins Gallaudet and in 1969, the two schools that today make up the Laurent Clerc Center were established with the support of the U. S. Department of Health, Education, and Welfare and President Richard Nixon (Berke, 2007). The evolution and expansion of Gallaudet as an institution continued on to the following decades. Finally, in October 1986, Congress conferred to the 122 year-old college its university status so that in the succeeding semester, the total number of students enrolled in all programs reached a peak of nearly 2,000 (Gallaudet, 2008). Two years later, students launched the Deaf President Now (DPN) to persuade the Board of Trustees to appoint a deaf president, a position that has always been held by hearing people. The DPN campaign’s major impact on the community, the country and even beyond was the greater consciousness it created with regards to deaf people. The pressure that the protest created led to the appointment of I. King Jordan as Gallaudet’s first deaf president while the appointment of Philip Bravin as the first deaf chair of the Board followed fueling changes that today allowed 51 percent of the members of the Board to be deaf (Jordan, 2007). Gallaudet is also renowned for organizing and hosting international gatherings the Deaf Way I in 1989 followed by Deaf Way II in 2002, to â€Å"honor the history, language, art, culture, and empowerment of deaf people† (Gallaudet, 2008). Further, it has pledged its commitment to promoting environmental protection as well as respect for diversity (greenreportcard. org, 2008). Finally, the university also employs and adapts modern technology to the needs of the deaf as can be witnessed at the James Lee Sorenson Language and Communication Center and the Student Academic Center (Gallaudet, 2008). List of References Berke, J. (2007). Deaf History – History of Gallaudet University. Retrieved 14 October 2008 from http://deafness. about. com/cs/featurearticles/a/gallyhistory. htm. Gallaudet University (2008). History, Diversity, Fast Facts. Retrieved 14 October, 2008 from http://www. gallaudet. edu/Diversity. xml. Greenreportcard. org (2008). College Sustainability Report Card: Gallaudet University. Retrieved 14 October 2008 from http://www. greenreportcard. org/report-card- 2009/schools/gallaudet-university. Jordan, I. K. (2007). Deaf Culture and Gallaudet. Retrieved 14 October 2008 from http://www. washingtonpost. com/wp- dyn/content/article/2007/01/21/AR2007012101118. html? sub=AR.

Essay --

The widespread violence in the Democratic Republic of the Congo (DRC) is associated with an epidemic of rape. The alarming brutality in the Eastern Congo results in thousands of cases of rape and genital injury with devastating psychosocial consequences. A disturbing ideology promoting and rewarding behavioral dominance through the subjugation and violent treatment of men, women, and children, led to an emerging socially literate psychology of militarized masculinity. Through active examinations of this framework, concepts like rape as a weapon of war emerge in an attempt to explain the connection between the proliferation of armed groups and the perpetration of sexual violence as a pervasive and destructive feature of society. In this conflict environment, rape is a vehicle for terrorism, displacement, and demoralization that deliberately incurs severe sexual trauma leading to a new pathology of rape with extreme violence . These emerging pathologies are denoted as social phenomena , emerging in the context of war from perpetuated violence, and explained in retrospective analyses of sexual violence. We view the role of social behavior through the interactions between aggregated individual acts of rape, and the long-standing systematic pressures and processes in the conflict. What’s missing is the analysis of collective behavior and the impacts on social cohesion. In the Congo, wider social norms and entities – the masculine collective – like rebel groups continue to promote behavior conducive to sexual violence. It is therefore important to go beyond the traditionally narrow individualism of gender analysis, and examine the behavioral products of masculine socialization – moving the conversation from morality to sociology, and f... ...ctural violence that makes them a target of sexual violence. This cover-up is done through established sociospatial zones that engender violence and characterize the environment as a space in which violence routinely occurs, and where women are routinely violated. Most examinations in the Congo focus on the practical military application of rape as a weapon, not the psychosocial implications that enable intimate partners to take advantage of men, women, and children. Because intimate partners are presumed to be far removed from a military context, and are viewed as civilians, they are effectively removed from the zone of scrutiny and find solace in sociospatial zones which condone sexual violence. As a result, the victims are ultimately blamed for the violence visited upon them, and the enormity of what is done to them in these areas remains largely unacknowledged.

Go for Broke Essay

The 442nd Regimental Combat Team (RCT) was a unique military unit in the United States Army during the Second World War. It was unique in the sense that it was made up primarily of nisei or second-generation Japanese-Americans, a combination of Americans of Japanese descent or emigrants from Japan. The Japanese attack on Pearl Harbor on December 7, 1941 was the raison d’etre for the 442nd RCT. In the days following the attack, the Japanese-American community took a brunt of the severe backlash as those in the mainland were forcibly relocated to internment camps in remote areas in the western United States when their loyalty was in doubt and despite the professions of loyalty among these Japanese-Americans while those on Hawaii were kept under close guard in their communities though those serving in military units such as the National Guard were dismissed (Inouye, 1967, 78; Fugita & Fernandez, 2004, 85). Feeling their honor tarnished and being treated unfairly, the Japanese-American community lobbied very hard for a chance to prove their loyalty to the United States by military service. In 1943, recognizing the commitment and loyalty displayed by the Japanese-American community in Hawaii, President Franklin D. Roosevelt proposed the creation of a separate military unit to be made up of these Japanese-Americans. By 1943, the 442nd RCT was created and made up primarily of Japanese-Americans from the internment camp on the mainland, including those from Hawaii. The unit was originally made up of 4,000 men and were commanded by white officers though the some nisei were eventually given battlefield commissions. Their official motto was â€Å"Go for Broke! † Initially this was their motivation in fighting hard but eventually, this motto had a much deeper meaning as these nisei were giving their all in fighting the enemy, not only the Axis but the racial bigotry in the United States in order to prove their worth as citizens of the United States. Throughout their combat service, the 442nd fought mainly in the Mediterranean theater from North Africa to the Italian campaigns at Cassino and Anzio though one unit from the Regiment, the 552nd Field Artillery Battalion helped liberate Jews from the Dachau concentration camp (Fugita & Fernandez, 2004, 90). By the time the campaign had ended, the 44nd became one of the highly decorated units for a â€Å"special† unit during the war with 21 Medals of Honor, most of which were belatedly given many years later; 7 Presidential Unit Citations (the group equivalent of the Medal of Honor for individuals) and almost 20,000 other awards and decorations, especially the Purple Heart which made up half that number due to their high casualty rate that they were called the â€Å"Purple Heart Brigade† (Sterner, 2008, 70). Their service has somewhat vindicated their loved ones interned and helped break the racial barrier between the Japanese Americans and the whites. President Roosevelt was so impressed that that they were actually invited to the White House to call on him (Sterner, 2008, 141). As an epilogue, some of them went on to greater things such as Daniel Inouye, who went on to become a United States Senator and continues to serve to this day. In conclusion, the men of the 442nd had proven themselves to be worthy citizens of the United States and they had paid for it in blood. They had proven that although they are oriental on the outside, they are very much American at heart. References Cooper, M. (2000). Fighting for Honor: Japanese Americans and World War II. New York: Houghton-Mifflin. Fugita, S. & Fernandez, M. (2004). Altered Lives, Enduring Community. Seattle: University of Washington Press. Hawaii Nikkei History Editorial Board. (1998). Japanese Eyes, American Heart. Honolulu: Tendai Educational Foundation. Henry, M. R. & Chapell, M. (2000). The US Army of World War II (2): The Mediterranean. Oxford: Osprey Publications. Inouye, D. (1967). Go For Broke! In In N. J. Sparks (Ed. ) True Stories of World War II. Pleasantville, New York: The Reader’s Digest Association, Inc. Salyer, L. (2004). â€Å"Baptism by Fire: Race, Military Service, and US Citizenship Policy, 1918-1935. † The Journal of American History 91 (3). 847-876. Sterner, C. D. (2008). Go For Broke. Clearfield, Utah: American Legacy Media. Tateishi, J (1984). And Justice for All: An Oral History of the Japanese American Detention Camps. New York: Random House.

Human Resource Management and Industrial Relations Department

An efficient work force is important to the overall success of any organization and this also has implications for the overall success of a country’s economy.Not only do organizations require adequate numbers of workers to fill essential positions, these workers need to be highly productive so that the organization makes optimal use of the capital it invests in labour. It is evident therefore that the overall productivity of the workforce will go a far way in determining the eventual viability of the organization.Analysts have tended to link worker productivity with increased living standards, arguing that increased efficiency leads to increased remuneration which therefore improves individual as well as national living standards (Monthly Labour Review, 2007).The counter to this position is that employees who are producing below a certain minimum standard may affect the productivity of the entire organization, so much so, that organizational productivity decreases over time.In these days of harsh competition, organizations cannot afford to make such grave mistakes when it comes to recruiting new staff members. All current, new and aspiring employees must have in mind the vision and goal of the company and work towards their accomplishment in the most efficient way possible.Seeing the importance of a productive workforce in determining organizational success, it is evident that organizations have to adopt appropriate strategies to attract the best employees to fill all positions within the organization.While it is difficult to predict, at the initial stages, the level at which a potential employee will produce, it is essential that organizations ensure that mechanisms are put in place which ensure that the recruitment and selection process results in the hiring of employees that will contribute to the overall productivity of the firm by bringing to the job high productivity.Recruitment and selection of employees to a firm cannot be a light matter but must be dealt with by individuals who are themselves highly productive and committed to the overall vision and goals of the organization.Recruitment and selection are functions over which the human resource manager has universal control. It is this category of employees in an organization who are closely conversant with the overall goals of the organization and who are in the best position to decide on appropriate candidates for employment.Management is a process of effectively taking advantage of manpower, materials and resources as well as financial power, to realize the aims of an organization. Since the 1990s the science of management control has witnessed significant changes at both the governmental and organizational levels.The society seems now to be evolving from one that has traditionally been hierarchical to one that features plural management. Nowadays various managers function within a single organization to carry out certain specific functions, decentralizing control.Manage ment science as a field of enquiry developed within large corporations. In the western world the management control literature was piloted at the beginning of the 19th century by theorists such as Taylor and Fayol among others (see Taylor, 1911).In this early era control was seen as an essential aspect and function of management. Control primarily involved the management control of activities, cash flows, people, organizational units and managers. However, as time progressed, the concept of Human Resource Management emerged as an improvement on previous management control models.The HR department is the locus through which the organization is able to meet and sustain its employment needs. Continued and improved worker productivity is therefore one of the primary objectives of the HR department.This department needs to be aware of the organization’s employment strategy, in order to assist by looking for the right talents to help this strategy. It is becoming increasingly clear that the job market is much like the market for goods and services. Employee recruitment has therefore become a mechanism whereby potential employees market their capabilities on the one hand and businesses attempt to recruit the best workers in the particular field (Breaugh, 1992).At the same time, it is of outmost importance that the Human Resources are managed in the most effective way possible in order to achieve the final goal of management control.HR management, through processes such as recruitment and selection provides aspects that link its activities with the strategy of the business itself (McKenna & Beech, 1995). Recruitment and selection therefore represents the first step in the management control processes. Although successful recruitment and selection are not hereby means towards achieving successful management control, there must be a good recruitment and selection system in place to contribute towards this end.This dissertation will attempt to address the twin iss ue of recruitment and selection. Taking the form of a Case Study, this paper will explore and discuss the various methods and procedures of recruitment and selection being used in a specific company – the Yintao Golf Club Co., Ltd. located in China.Aspects pertinent to recruitment and selection, including job descriptions and interviewing practices will be examined in this case study. By examining a single, Chinese company, the researcher will be able to broaden understanding of the Chinese characteristics of HR management. The researcher will attempt therefore to produce an understanding of the nature of Chinese management control at a miniscule level.

HBC Georges T-shirts Example

HBC Georges T HBC Georges T Darden Business Article 10thOctober George’s T-Shirts George Lassiter is said to be a project engineer. He is also managing an interesting sidebusiness on behalf of designing and manufacturing variety of T-Shirts for different occasions. It could be for the purpose of fund-raising or a special even like a musical concert for a renowned music artist. However, these T-shirts were not allowed to be sold with the boundaries of the arenas, where the events like concerts will be held. Furthermore, the T-shirts are perfectly designed and manufactured as well. They are also well priced and sold in the surrounding streets associated with arenas such as parking lots, etc. For this purpose, George obtained proper license from the local authorities to sell T-shirts in the local surroundings. Problem IdentificationIn this particular case of George’s T-Shirt, we have analyzed that George don’t have any proper track record in regards to past data, so he can perform the analysis or you can say forecast the future sales on behalf of his T-Shirts. He is not very realistic in terms of identification of number of T-Shirts to be sold. You can say that he doesn’t have the exact information in regards to how many people will be attending the concert, so he can manufacture the required number of T-shirts on the basis of certain percentage, which he has taken around 10% of overall total. If there will be 75,000 people attending the concert, then on the basis of above mentioned percentage, there will be 7,500 T-shirts will be sold. Solution to the George’s Problem According to the 2000 book, On Target: The book on Marketing Plans, by Berry, Tim and Wilson, Dough â€Å"when you have previous data to call on, so you can use it, further you can compare your forecast data with the past results, and look to the past as a reality check. You can understand what is changing, why, and what may remain the same. Basically, a forecast-to-past comparison is said t o be a quick practical and very powerful analysis as well.†In conclusion, I would say that one should have properly maintained past data, so it can be compared with the forecasted values. You can easily derive your desired values by doing such analysis. Berry Tim, Wilson, Dough. "On Target: The book of Marketing Plans." Eugene. Palo Alto Software Publications, (2000): 70. Document.

How World War II Affected Women

How World War II Affected Women Womens lives changed in many ways during World War II. As with most wars, many women found their roles and opportunities- and responsibilities- expanded. As Doris Weatherford wrote, â€Å"War holds many ironies, and among them is its liberating effect on women.† But the war also results in the special degradation of women, as victims of sexual violence. Around the World While many of the resources on this topic address American women specifically, Americans were by no means unique in being affected by and  playing critical roles in the war. Women in other Allied and Axis countries were also affected. Some ways in which women were affected were specific and unusual: the comfort women of China and Korea and the extermination and suffering of Jewish women in the Holocaust, for example. Women were among those held in internment camps by the United States for being of Japanese descent. Women and the Holocaustâ€Å"Comfort Women: of China and KoreaMargaret Bourke-White Photographs including of concentration and work campsJapanese Internment in the U.S. In other ways, there were similar or parallel global experiences: the advent of British, Soviet, and American women pilots or the worldwide home-makers burden of coping with wartime rationing and shortages, for example. American Women at Home and Work Husbands went to war or went to work in factories in other parts of the country, and the wives had to pick up their husbands responsibilities. With fewer men in the workforce, women filled more traditionally male jobs. World War II: Women at HomeWorld War II: Women at Work  (Images: Rosie the Riveter and Her Sisters)World War II: Women and Government Eleanor Roosevelt, First Lady, served during the war as the â€Å"eyes and ears† for her husband, whose ability to travel widely was impacted by his disability after he’d contracted polio in 1921. American Women and the Military In the military, women were excluded from combat duty, so women were called on to fill some military jobs that men had performed, to free men for combat duty. Some of those jobs took women near or into combat zones, and sometimes combat came to civilian areas, so some women died.  Special divisions for women were created in most of the military branches. World War II: Women and the MilitaryWASP: Women Pilots of World War II More Roles Some women, American and others, are known for their roles resisting the war.  Some of these women were pacifists, some opposed their country’s side, and some cooperated with invaders. World War II: Women Spies, Traitors, Pacifists, and War OpponentsTokyo Rose: imprisoned for treason, eventually cleared, pardoned in 1977Josephine Baker Celebrities were used on all sides as propaganda figures. A few used their celebrity status to work to raise funds or even to work in the underground. World War II: Women Celebrities and the WarLeni RiefenstahlLillian HellmanFuture celebrity Marilyn Monroe was photographed in a World War II factory job For further exploration, see the excellent read on the topic: Doris Weatherford’s American Women and World War II.

Californiaand the initiative Essay Example | Topics and Well Written Essays - 1500 words - 1

Californiaand the initiative - Essay Example Moreover, this era advocated for scientific approaches to decision making as well as medical and engineering solutions. During this period, major reforms were carried out in public education, finance, insurance, medicine, industry, railroads, churches, local government, and many other areas. In order for the people to achieve their objective, various processes were taken into consideration, which gave the need for direct democracy. Direct democracy is a form of democracy that allows people to vote on certain policies directly without engaging their representatives. This process entails passing decisions on various subjects mainly on executive decisions, and formulating new laws directly without consulting the Congress. There are two forms of democracy known as  participatory democracy or  deliberative democracy. California is one of the first states to implement and use direct democracy. However, many countries in the world use representative democracy whereby they are represented by the Congress or the House of Commons. In direct democracy, it does not replace but instead, it complements the Congress form of democracy. It only allows the popular and most important decision as to be decided by the public through processes such as the referendum. However, the Congress, government, and local administration make most of the other decisions. Moreover, direct democracy gives independence to the judiciary and th e executive arms of the government. It is based on the realistic option that the people are the best suited to handle the situations affecting them. It I s based on delegation and not direct representation. In this case, delegates are elected to make decisions on certain subject matter and cannot change previous decisions made by an assembly of the people. However, the delegates themselves can be immediately recalled by their electorate