Factors Affecting Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words

Factors Affecting Marketing Strategy - Essay Example The product type dealt with in this study for the development of advertising campaign is â€Å"Off-Brand Cereal,† which has a low involvement. Low involvement products refer to a set of products wherein the consumer takes the decision to purchase or consume it based on less information, as the products are used on a regular basis and have a relatively low price as compared to other products. Low involvement is when the need for the product is recognized and a purchase is made without much knowledge. Consumers normally involve in the routine response behavior which is immediate purchase and also deal with impulse purchase which is buying of products without planning while making low involvement decisions. The price involved is for off brand cereal is low as compared to other products such as cars. Moreover, the low involvement products have less advertisement as these are the products that are used on a regular basis by nearly every individual. The quality of the product has no thing to do with the price or the advertisement as the new product launch requires a clear focus on promotion to reach the public even if it is of low involvement. The marketing strategy used for the off brand cereal selected will be the mimicking an existing campaign of a famous cereal brand. The reason for using the option of mimicking of the existing brand’s strategy is because of the success story of the brand. The way branded product influences the consumers to select it along with meeting the requirements of the target market segment would be keenly considered while developing action plan for off brand cereal (Tanner & Raymond, 2012). Market Segment of Cereals Users Focused The target market for the cereal based products such as cornflakes are usually children from the age group between 6-14 years. The market size of the consumer of the morning cereal as per the United States census of 2012 is 37,022,425 children (American Path Finder, 2012). In this regard, the target consumers are the children. In order to make the product aware and increase the sales, advisements must be generated keeping in mind the population targeted. As per data, it is evident that in the earlier years, the marketing strategy was not as important as the current situation. According to the data of 2003, the target segment was nearly 26,251,000 children, which is much lower than the current market size (Fields, 2004). The advertisement campaigns at that point of were less aggressive as the level of competition was less. Today, in order to place the non-branded products, a lot of promotion and advertisement is required to meet the growing demand of present and future. Moreover, with the growing trend of the prospects by 2025, the projected target market is expected to grow further to 114,052,000 (United States Census Bureau, 2012). The factors that affect the market segment of the cereal consumption include the price of the product which is strategized to meet the requirement. The quality of the product which is of significance for the health issues of the target segment. And, establishing a brand awareness of the product in the mind of the parents is crucial as they make the purchases based on their income and status. The purchasing behavior of the product depends on various factors, such as the price of the branded products and the quality of the food as it is largely consumed by

Visual Arts Analysis of Madonna and Child Enthroned with Saints Essay

Visual Arts Analysis of Madonna and Child Enthroned with Saints - Essay Example The contour and definitiveness of the black veil which highly contrasts the mild flesh suit of her child indicates how the Madonna, in the simplicity of her aura and strength in character as a mother, manages to secure the innocent even to beyond a physical warm keeping. The delicate treatment given to the shapes, especially of the painting’s chief concerns and the shades cast about the throne seemingly manifest gradual departure from the Byzantine standards so as to entertain a style which takes to greater consideration keen details of human sentiment. This naturalist approach may be observed to have been pioneered by Giotto Di Bondone in the way he worked with colors and symbolic arrangement of figures in space which chiefly acquired a linear perspective to serve his purpose of radiating inner human experience. Such modifications in the convention of Western art can be attributed to the essence of marking a transition from the grieving centuries of the Middle Ages to the muc h sought-after tranquility in the time of Renaissance by which intellectual restoration in arts, sciences, and humanities flourished. Since this period entailed new hopes for the European nations waiting for enlightenment to be ushered back in full measure, Giotto took the opportunity of getting critical attention in his involvement with artistic reformation which may be perceived in most of his murals and frescoes (â€Å"Giotto-The Inventor and Innovator†). The undertones of past suffering during the Dark Ages through the chosen mood of shades and the artist’s strokes of varying sharpness or lightness signify Giotto’s innovative contribution in allowing discernment of certain relevant human emotions flow out of the general impression the enthroned structure makes. It particularly responds to the summon of Renaissance for people to obtain back their religious faith and reverence toward the church and its superior role of resolving medieval lack of spiritual vita lity as one further understands the painter’s idea of substantial expansion when Giotto seated the Madonna and child on the throne for which he provided a generous portion of space which likely represents the continuous sensibility of religion and the adherence to the struggling progress of Christianity. The ‘rebirth of learning’ during the Renaissance period had truly shed light of regaining profound interests in several disciplines, especially in the fields of fine arts and architecture where the beauty of intellect flourished back to heights after the Dark Ages among the European nations. As the increasing pursuit for artistic excellence vividly reflects in the exquisite creations of genius artists like Giotto, others were equivalently inspired to develop art forms based on their revolutionary capacity. The ability to achieve prominence and the desired stimulus in the simplicity of style or in less intricate patterns may have influenced the 15th century contem poraries of Giotto Di Bondone to acquire similar interest of attaining to flexibility of form. As such, the three-dimensional persuasion of Leonardo Da Vinci in ‘The Virgin of the Rocks’, c. 1491-1508, made central the well-lighted faces to locate emphasis upon a sublime moment of holiness and humility in the manner